Sales and Marketing

Our recommendations for books about sales and marketing.

It’s Not Luck

It’s Not Luck is the follow-up story to The Goal.  Now Alex Rogo is running a larger part of the business and he needs to develop a marketing and sales strategy that makes the best use of their manufacturing capacity.

P3CG recommendation: We  highly recommend this book for people in Alex’s position.


Raving Fans

Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard and Sheldon Bowles.

P3 recommendation: This is an easy to read yet, powerful book for anyone who wants to learn more about excellent customer service, which in our minds should be everyone.


Selling the Wheel

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers by Jeff Cox and Howard Stevens. 

P3CG recommendation: Selling the Wheel is a very good introduction for salespeople interested in learning how to sell differently to different markets and especially products in different life cycles.


SPIN Selling

SPIN Selling is the now-classic by Neil Rackham on how to sell using Situation, Problem, Implication, Need.

P3CG recommendation: SPIN Selling is a must read for anyone looking to improve on closing larger scale sales opportunities.  Perhaps the most highly recommended book on sales we have found to date.