Selling the Wheel
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers by Jeff Cox and Howard Stevens.
P3CG recommendation: Selling the Wheel is a very good introduction for salespeople interested in learning how to sell differently to different markets and especially products in different life cycles.
Author’s description: Selling the Wheel is outwardly a book about sales people, but it’s really about adapting to the evolution of the market and creating sales strategies that work with the realities of the market at any given time. As such, it’s a book that every entrepreneur and every executive running a company could stand to read.
Selling the Wheel is outwardly a book about sales people, but it’s really about adapting to the evolution of the market and creating sales strategies that work with the realities of the market at any given time. As such, it’s a book that every entrepreneur and every executive running a company could stand to read.
Tags: Howard Stevens, Jeff Cox
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